”We have just signed up for the Las Vegas International Fashion Fabrics Exhibition in August, and then we begin to prepare the clothing samples for the exhibition. " On June 2nd, Shen Jiliang, general manager of Shaoxing Sampson Trading Co., Ltd., told the reporter that at the Las Vegas International Fashion Fabrics Exhibition in February this year, the company received many online customers through the overseas agent exhibition mode of "one code to find orders". After nearly three months of contact, the company has successively received many overseas orders. So Shen Jiliang decided to continue to sign up for the exhibition.
In order to solve the problem that it is difficult for enterprises to participate in cross-border exhibitions under the normal epidemic prevention and control, Yuecheng District focuses on the digital transformation of exhibitions, launches the "one code to find orders" application, and relies on the QR code to create the "one code, two platforms, three libraries and four unity" system, so as to realize the new overseas exhibition mode of "one screen monitoring, one key order and whole process control" for foreign trade orders, and help foreign trade enterprises develop overseas markets.
The reporter learned that "one code to find orders" is a new mode of overseas exhibition of enterprises that assigns a two-dimensional code to offline exhibits, scans the code to establish online real-time inquiry and negotiation, and finally leads to the conclusion of orders, so as to realize the efficient docking of "offline product display + online real-time negotiation". The relevant person in charge of Yuecheng District Bureau of Commerce told the reporter that the enterprise body can form the exhibitor library and the exhibitor sample library by uploading the enterprise and sample information to the application platform, and then the system will integrate the information into an "order code" to ensure that the samples and information correspond one by one.
"Not only our goods went out, but we also gained new cooperation opportunities. On the first day of the exhibition, we received an order of embroidery." Shi Bentao, general manager of Shaoxing Huashang Textile Co., Ltd., told the reporter that there would be a special person responsible for docking at the exhibition site, arranging the exhibition according to the requirements of the enterprise, and guiding overseas merchants to visit offline exhibits. Live broadcast will also be carried out on the exhibition site. Overseas merchants can query the details of samples by scanning the code, and can also negotiate with enterprises in real time, which is very convenient.
In addition to participating in the "cloud" exhibition, Yuecheng also actively promotes the cross-border Internet access of traditional domestic and foreign trade enterprises, and encourages foreign trade enterprises to accelerate the "going abroad" of brands by registering overseas trademarks and building independent websites. Xiao Yixin, foreign trade business manager of Zhejiang Guxiandao Polyester Dope Dyed Yarn Co., Ltd., told the reporter that since the company's independent marketing website was launched, more than 20 orders with an amount of more than $3million have been concluded.
According to customs statistics, in the first season of this year, the total import and export volume of Yuecheng was 19.721 billion yuan, 40.13% more than last year, of which the export volume was 17.4 billion yuan, 45.67% more than last year, 17.37% higher than that of the whole province.
